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Believe it or not, it’s just as easy to price yourself out of the market by going too low as it is by going too high.

The reason for this is that many people are heavily influenced by “perceived value”. If a product is priced high, they tend to expect that product to be of high quality.

Conversely, a very inexpensive product is often expected to be low quality and many people will avoid it, assuming it isn’t worth the money. Same thing happens to free products.

When next you want to price a product, follow these simple guidelines to arrive at the best price for your product:

1. Borrow from the pricing currently in use by your competitors, if you have any – You don’t want to stray too much from the market standard price unless your product is significantly different.

2. You must consider the income level of your average customer – Obviously you must price reasonably enough that people who want to purchase your product would be able to do so.

 3. The quality of your product – Be objective and compare your product to that of your competitors’ products. If yours is significantly better, you may be able to charge more. If not, you may have to charge less.

4. Your reputation vs your competitors’ – If you have a much better reputation or are much more widely known than the competition, you should be able to price higher. Otherwise, you’ll probably have to charge a bit less unless your product is significantly different.

5.  The prestige of your product – If your product is a fairly popular brand name, you might have a pricing advantage. People will pay almost over N100,000 for an iphone even though they could get a similar product from TECNO for half the price because they want the prestige of the Apple brand.

6. Desperation of your target market – People will pay more if your product is something they are absolutely desperate for, such as a cure for something painful or a way to get free start up capital for their business.
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6 Factors To Consider When Deciding On A Price



Believe it or not, it’s just as easy to price yourself out of the market by going too low as it is by going too high.

The reason for this is that many people are heavily influenced by “perceived value”. If a product is priced high, they tend to expect that product to be of high quality.

Conversely, a very inexpensive product is often expected to be low quality and many people will avoid it, assuming it isn’t worth the money. Same thing happens to free products.

When next you want to price a product, follow these simple guidelines to arrive at the best price for your product:

1. Borrow from the pricing currently in use by your competitors, if you have any – You don’t want to stray too much from the market standard price unless your product is significantly different.

2. You must consider the income level of your average customer – Obviously you must price reasonably enough that people who want to purchase your product would be able to do so.

 3. The quality of your product – Be objective and compare your product to that of your competitors’ products. If yours is significantly better, you may be able to charge more. If not, you may have to charge less.

4. Your reputation vs your competitors’ – If you have a much better reputation or are much more widely known than the competition, you should be able to price higher. Otherwise, you’ll probably have to charge a bit less unless your product is significantly different.

5.  The prestige of your product – If your product is a fairly popular brand name, you might have a pricing advantage. People will pay almost over N100,000 for an iphone even though they could get a similar product from TECNO for half the price because they want the prestige of the Apple brand.

6. Desperation of your target market – People will pay more if your product is something they are absolutely desperate for, such as a cure for something painful or a way to get free start up capital for their business.

How to target and rank high for low competition keywords. Don’t try to optimize your website with keywords that have too much competition. As an example. If you did a google search for the keyword “SEO” it returns a result of 716,000,000 pages!

You don’t need be a marketing genius to realize that there is a lot of competition for this keyword and that it is going to be extremely hard to rank for this term. So instead concentrate your efforts on keywords that are much more attainable and easier to rank for.

 By now you understand the importance of doing proper keyword research. So you probably want to know how you do this. Well it is important to point out that, people have different methods and tools for achieving this research. In the first instance I believe that your primary goal is to find and optimize your website for ‘Low competition keywords’. ‘Low competition Keywords’ are those keywords that have a good monthly search volume but relatively low competition. I classify good monthly search volume as anything over 1,000 searches per month and preferably 3,000 searches. By low competition I mean that the sites occupying that first 10 places in Google can be beaten. Good monthly search volume + Low competition = SEO success.

 High monthly search volume + High competition = SEO failure. Now is it easy to find these ‘low competition keywords’? The answer is no! The internet is extremely competitive, when other seo firms find these ‘low competition keywords’ they take advantage of them for clients. However that is not too say that there aren’t still a lot of excellent ‘golden keywords’ still to be found.

 Start with understanding, that the goal of proper seo keyword research is uncover keywords that have a good monthly search volume and relatively low competition. When I am conducting keyword research I look at it as a process or in stages. First,I decide upon a niche or business category that I might want to get into, this could be something like ‘NY commercial Insurance’ or ‘home renovation’.

 Second, I use keyword research tools to ascertain the interest in the niche or category and look at keywords and search volumes. Then I look at the bigger picture, i.e.: how competitive is the niche overall for certain keywords? Finally I look at the top 10 websites and ascertain what my chances of out ranking them. After all ultimately your goal is to be no.1 on Google, or at least on 1st page. So in reality the only real competition are the 10 websites that occupy the position on the first page. Ok lets look at each stage in more detail. Start Ranking Better Now

 Stage 1 – Deciding What keyword Category To Get Into: Really this is a decision that you have to make on your own. You might be really passionate about a particular business sector or subject. You’d be really surprised at what interests other people share as well. One tip is to check out Google Trends. You can see what is popular at the moment and you can also see a chart of topics popularity. Initially it doesn’t what matter what niche or category you choose because you’ll soon find out whether there is any market for it.

 Stage 2 – Determining if there is a market for the category: Once you have decided on the business category that you want to get into you need to ascertain whether there is a market for it. Now, there are many different ways to do this but the easiest way is to use the Google Keyword Planner Tool or the free wordtracker keyword tool. Use the tool to analyze monthly search volumes. As mentioned if the monthly search volume is over 1,000 then it might be something that you want to get into. You want to get a list of keywords related to your business ready for stage 3.

 Stage 3 – Looking at the ‘bigger picture’ for certain keywords: Once you have your list of keywords, you now need to have a look at the bigger picture. This will help you get an idea of the chances for ranking. This does take quite a lot of time and effort but believe me it is well worth it. *Note this information I am about to give you is the real juice of seo keyword research. I am assuming that from stage 2 you have a list of keywords that get over 1,000 monthly searches. Take the keyword and type it into Google and do the following:

 Step 1 – General Search - Type the keyword into Google and make a note of the results. There are no hard and fast rules, use your own judgment. If the search results return over 100,000,000 pages then the chances are that the keyword is quite competitive. Conversely if the results are less than 1,000,000 then it is possible that the competition is not so bad. Use a general search to get a feel for the size of the competition.

 Step 2 – Perform “inanchor” search ** very important** The next step is to perform the following search into Google. inanchor:”keyword” The inanchor search command shows us how many websites have the keyword as anchor text pointing back to their website. We may assume if they have the exact anchor text pointing back to their website that they have done some sort of linking building campaign for that keyword. Therefore it is logical to assume that they are the competition. Generally a result of under 1,000 is good and definitely under 100,000 search results.

 Step 3 – Perform “intitle” search The next step is to perform the following search into Google: intitle: “keyword” This result will reveal how many websites have the keyword in the title tag. It is generally accepted by most seo professionals that the title tag is extremely important for seo, as it is one of the first things that the search engines look for. This command can help give us an approx figure of the number of website competing for this keyword. Granted some websites may have put these keywords in their title tag by accident but the majority have put it there for a reason; i.e., they want to rank for a particular keyword. No hard and fast rules about the numbers, obviously the lower the better.

 Step 4 – Perform “intitle” and “inanchor” search: Now you want to perform both the inanchor and intitle search term. Input the following into Google intitle:”keyword” inanchor:”keyword” This will give you an approximate result of serious SEO competition. Smart SEO marketers will have the keyword in the title tag and will be building backlinks using the keyword as the anchor text. Therefore I think this helps to give us a fairly good idea of the competition. Remember the lower the search results from this command the better. Results of less than 1,000 may indicate to us that we can beat them with a relatively small amount of back link building. The higher the number the more competition.

 Stage 4 – Analyzing the top 10 websites for your keyword: That concludes stage 3. Hopefully by now you have chosen a keyword that has a good monthly search volume and relatively low link building competition. However we can’t stop there. You now must analyze the top 10 websites on page 1 of Google. So far we have only compared the number of competitors, not at the strength of the competitors. It is my opinion that you only need to try and beat the first 10 websites. After all, your goal is to rank number 1 or at least get on the 1st page for the keyword. So we now need to analyse the strength of these top 10 competitors.

 Step 1 – Type keyword into Google: The first step is simple, type your keyword into Google and make a note of the top 10 results.

 Step 2 – Take each site and have a look at its backlinks - The second stage is to have a look at the backlinks that each site in the top 10 results shows. Now as I have mentioned before I believe that it is impossible to get an exact result on the number of backlinks that a site has pointing to it, however we can still get an idea. Try going to Moz Open Site Explorer or One Utility. Enter the domain name and have a look at the number of backlinks the site has pointing to it. The more backlinks means the more backlink building competition for you.

 Step 3 – Have a look at the age of the domains - Most seo pro’s believe that older sites are more trusted by Google. Do a quick search to ascertain the age of the domain.

 Step 4 – Have a look at the onpage optimization of each site - For each site go to the homepage and then right click “view source.” This will allow you to see the source code. Check to see if you can find the following: A. Keyword at the beginning of title tag. B. Keyword in the keyword tag C. Keyword in the description tag D. Keyword in the h1 tags. E. Keyword sprinkled throughout the page. An absence of these might indicate that the site isn’t properly seo optimized and could mean that you could take advantage of this. It is my opinion that it is ‘offpage’ factors, i.e., the number of backlinks that a site has pointing to it that is the most crucial!

 Step 5 – Analyze if any sites have your keyword in the url - The search engines put some weight on keyword rich domain names. If one of the sites in the top 10 results has the exact keyword you want to rank for as the domain name then it may be harder for you to beat it.

 Step 6 – Check the Page Rank of the domains - Page rank is a way of Google showing us how important it thinks a web page is. You want to have a look at the page rank of the top 10 websites. Now it is quite possible to outrank a site with a higher page rank than yourself, however it is useful to help build an overall picture of the domains strength.

 Step 7 – Check for prominence of Web 2.0 properties - A SERP (search engine results page) that has a lot of web 2.0 properties (e.g.Squidoo,Flixya,Hub pages) may indicate to us that we are going to be able to rank well. Unless the web 2.0 properties have been heavily backlinked, then with our own back linking tactics we have a definite chance of beating them.

 Perform all 7 of these steps and you should be able to get a good feel of your likelihood of getting your site on 1st page of the top 10 websites. This is a lot of information to take in, especially if you are just starting out in SEO. Hopefully by now you can see the importance of it. So before you do any search engine optimization make sure that you perform proper keyword research.

 This excellent article was adapted from Vabulous.


*****The End*****

Over 5,000 internet marketers in Nigeria anxiously
look forward to every edition of DOTCOM Newsletter
published weekly by Lordson Okpetu 

...enter your details below and subscribe to find out why.

Email address
First name





· · ·

How To Rank High For Low Competition Keywords

How to target and rank high for low competition keywords. Don’t try to optimize your website with keywords that have too much competition. As an example. If you did a google search for the keyword “SEO” it returns a result of 716,000,000 pages!

 You don’t need be a marketing genius to realize that there is a lot of competition for this keyword and that it is going to be extremely hard to rank for this term. So instead concentrate your efforts on keywords that are much more attainable and easier to rank for.

 By now you understand the importance of doing proper keyword research. So you probably want to know how you do this. Well it is important to point out that, people have different methods and tools for achieving this research. In the first instance I believe that your primary goal is to find and optimize your website for ‘Low competition keywords’. ‘Low competition Keywords’ are those keywords that have a good monthly search volume but relatively low competition. I classify good monthly search volume as anything over 1,000 searches per month and preferably 3,000 searches. By low competition I mean that the sites occupying that first 10 places in Google can be beaten. Good monthly search volume + Low competition = SEO success.

 High monthly search volume + High competition = SEO failure. Now is it easy to find these ‘low competition keywords’? The answer is no! The internet is extremely competitive, when other seo firms find these ‘low competition keywords’ they take advantage of them for clients. However that is not too say that there aren’t still a lot of excellent ‘golden keywords’ still to be found.

 Start with understanding, that the goal of proper seo keyword research is uncover keywords that have a good monthly search volume and relatively low competition. When I am conducting keyword research I look at it as a process or in stages. First,I decide upon a niche or business category that I might want to get into, this could be something like ‘NY commercial Insurance’ or ‘home renovation’.

 Second, I use keyword research tools to ascertain the interest in the niche or category and look at keywords and search volumes. Then I look at the bigger picture, i.e.: how competitive is the niche overall for certain keywords? Finally I look at the top 10 websites and ascertain what my chances of out ranking them. After all ultimately your goal is to be no.1 on Google, or at least on 1st page. So in reality the only real competition are the 10 websites that occupy the position on the first page. Ok lets look at each stage in more detail. Start Ranking Better Now

 Stage 1 – Deciding What keyword Category To Get Into: Really this is a decision that you have to make on your own. You might be really passionate about a particular business sector or subject. You’d be really surprised at what interests other people share as well. One tip is to check out Google Trends. You can see what is popular at the moment and you can also see a chart of topics popularity. Initially it doesn’t what matter what niche or category you choose because you’ll soon find out whether there is any market for it.

 Stage 2 – Determining if there is a market for the category: Once you have decided on the business category that you want to get into you need to ascertain whether there is a market for it. Now, there are many different ways to do this but the easiest way is to use the Google Keyword Planner Tool or the free wordtracker keyword tool. Use the tool to analyze monthly search volumes. As mentioned if the monthly search volume is over 1,000 then it might be something that you want to get into. You want to get a list of keywords related to your business ready for stage 3.

 Stage 3 – Looking at the ‘bigger picture’ for certain keywords: Once you have your list of keywords, you now need to have a look at the bigger picture. This will help you get an idea of the chances for ranking. This does take quite a lot of time and effort but believe me it is well worth it. *Note this information I am about to give you is the real juice of seo keyword research. I am assuming that from stage 2 you have a list of keywords that get over 1,000 monthly searches. Take the keyword and type it into Google and do the following:

 Step 1 – General Search - Type the keyword into Google and make a note of the results. There are no hard and fast rules, use your own judgment. If the search results return over 100,000,000 pages then the chances are that the keyword is quite competitive. Conversely if the results are less than 1,000,000 then it is possible that the competition is not so bad. Use a general search to get a feel for the size of the competition.

 Step 2 – Perform “inanchor” search ** very important** The next step is to perform the following search into Google. inanchor:”keyword” The inanchor search command shows us how many websites have the keyword as anchor text pointing back to their website. We may assume if they have the exact anchor text pointing back to their website that they have done some sort of linking building campaign for that keyword. Therefore it is logical to assume that they are the competition. Generally a result of under 1,000 is good and definitely under 100,000 search results.

 Step 3 – Perform “intitle” search The next step is to perform the following search into Google: intitle: “keyword” This result will reveal how many websites have the keyword in the title tag. It is generally accepted by most seo professionals that the title tag is extremely important for seo, as it is one of the first things that the search engines look for. This command can help give us an approx figure of the number of website competing for this keyword. Granted some websites may have put these keywords in their title tag by accident but the majority have put it there for a reason; i.e., they want to rank for a particular keyword. No hard and fast rules about the numbers, obviously the lower the better.

 Step 4 – Perform “intitle” and “inanchor” search: Now you want to perform both the inanchor and intitle search term. Input the following into Google intitle:”keyword” inanchor:”keyword” This will give you an approximate result of serious SEO competition. Smart SEO marketers will have the keyword in the title tag and will be building backlinks using the keyword as the anchor text. Therefore I think this helps to give us a fairly good idea of the competition. Remember the lower the search results from this command the better. Results of less than 1,000 may indicate to us that we can beat them with a relatively small amount of back link building. The higher the number the more competition.

 Stage 4 – Analyzing the top 10 websites for your keyword: That concludes stage 3. Hopefully by now you have chosen a keyword that has a good monthly search volume and relatively low link building competition. However we can’t stop there. You now must analyze the top 10 websites on page 1 of Google. So far we have only compared the number of competitors, not at the strength of the competitors. It is my opinion that you only need to try and beat the first 10 websites. After all, your goal is to rank number 1 or at least get on the 1st page for the keyword. So we now need to analyse the strength of these top 10 competitors.

 Step 1 – Type keyword into Google: The first step is simple, type your keyword into Google and make a note of the top 10 results.

 Step 2 – Take each site and have a look at its backlinks - The second stage is to have a look at the backlinks that each site in the top 10 results shows. Now as I have mentioned before I believe that it is impossible to get an exact result on the number of backlinks that a site has pointing to it, however we can still get an idea. Try going to Moz Open Site Explorer or One Utility. Enter the domain name and have a look at the number of backlinks the site has pointing to it. The more backlinks means the more backlink building competition for you.

 Step 3 – Have a look at the age of the domains - Most seo pro’s believe that older sites are more trusted by Google. Do a quick search to ascertain the age of the domain.

 Step 4 – Have a look at the onpage optimization of each site - For each site go to the homepage and then right click “view source.” This will allow you to see the source code. Check to see if you can find the following: A. Keyword at the beginning of title tag. B. Keyword in the keyword tag C. Keyword in the description tag D. Keyword in the h1 tags. E. Keyword sprinkled throughout the page. An absence of these might indicate that the site isn’t properly seo optimized and could mean that you could take advantage of this. It is my opinion that it is ‘offpage’ factors, i.e., the number of backlinks that a site has pointing to it that is the most crucial!

 Step 5 – Analyze if any sites have your keyword in the url - The search engines put some weight on keyword rich domain names. If one of the sites in the top 10 results has the exact keyword you want to rank for as the domain name then it may be harder for you to beat it.

 Step 6 – Check the Page Rank of the domains - Page rank is a way of Google showing us how important it thinks a web page is. You want to have a look at the page rank of the top 10 websites. Now it is quite possible to outrank a site with a higher page rank than yourself, however it is useful to help build an overall picture of the domains strength.

 Step 7 – Check for prominence of Web 2.0 properties - A SERP (search engine results page) that has a lot of web 2.0 properties (e.g.Squidoo,Flixya,Hub pages) may indicate to us that we are going to be able to rank well. Unless the web 2.0 properties have been heavily backlinked, then with our own back linking tactics we have a definite chance of beating them.

 Perform all 7 of these steps and you should be able to get a good feel of your likelihood of getting your site on 1st page of the top 10 websites. This is a lot of information to take in, especially if you are just starting out in SEO. Hopefully by now you can see the importance of it. So before you do any search engine optimization make sure that you perform proper keyword research.

 This excellent article was adapted from Vabulous.


*****The End*****

Over 5,000 internet marketers in Nigeria anxiously
look forward to every edition of DOTCOM Newsletter
published weekly by Lordson Okpetu 

...enter your details below and subscribe to find out why.

Email address
First name






By Lordson Okpetu

Are you ready to set up a cell phone repair outfit that can say ‘Yes, we can fix that’ to that Nigerian whose iPhone has a cracked screen because it fell on the floor, or to that home based ‘mumpreneur’ whose brand new BlackBerry Z10 that she got as a gift from her husband on her last birthday got water-damaged when her toddler dropped it in a bowl of water, or to the young boy whose iPod suddenly stopped charging for no apparent reason at all, or to the lady that has to move around with multiple chargers because of low battery life?

Can you set up an outfit that can fix any problem on any phone in record time? Charging port, low battery, cracked screen, broken LCD, water damage, liquid damage, no audio or low audio, damaged microphone, dark screen or something else?

If you say yes to ALL the questions, then you could be on to something big, and I’ll show you in a moment.
Presently, most Nigerians are of the mindset that the best option available to them whenever their phone gets damaged is to purchase a new one. And you can’t really blame them. If you’ve ever tried repairing your damaged phone before, you will understand why.

For instance, how soon did you get your damaged cell phone back from the repairer the last time you tried repairing one? I guess not so soon.

If you were lucky to have gotten your phone back from the repairer in one piece, was the fault repaired without the repairer introducing another? I guess not.

Ok, so your damaged phone was brought back to life, did it function like it used to before the damage occurred? I guess not.

We could go on and on with the issues that made majority of Nigerians arrive at the conclusion that it is better to replace a damaged phone than try to repair it. The simple conclusion, however, is that Nigeria lacks professional cell phone repairers!

Yes, there may be a number of good repairers scattered around the country, but we lack a professional phone shop where anybody can bring ANY damaged phone to and go back home the same day with the phone working like a new one.

Yes, it’s a lot of work to set up a shop like that, but isn’t it Thomas Edison who said that most people miss out on opportunities because it comes dressed in over-alls and looks like work?

Setting up a wait and get cell phone repair shop across many localities in Nigeria is a goldmine waiting to be tapped. There is barely a household you will enter in Nigeria that you will not find one, two or more cell phones abandoned as a result of the owners’ preference to acquire a new one instead of fixing the damaged phone. Just think of the millions of naira you could make helping these people repair their phones in your one stop shop for all cell phones repairs! It’s simply mouth-watering.

For instance, there is a business in the US that prides itself as a one-stop shop for wait and get cell-phone repairs for all phones. The company grew and expanded very rapidly such that today this company is selling its franchise at $55,000 [about N8.5m] to other Americans to set up and operate the business as their own in their respective locality.

Guess what? Americans are buying this franchise, with testimonies to prove that buying the franchise is a good decision. Can you beat that? Cell phone repairs franchise!
Phone in water


What does that tell you? That should tell you that professional cell phone repairs has a ready market anywhere there are cell phone users. It should also tell you that if the business is successful to the point of being able to sell franchise in the US, it is importable and its success can be replicated anywhere in the world, Nigeria inclusive.

And who says this business stops there? You can decide to expand this business to include the repairs of all kinds of gadgets across a wide range of makes and models.

Cell Phone Repairs; Tablet Repair - iPad 2, iPad 3, iPad, Asus Transformer, Kindle, Nook, Nexus 7 tablets repairs and more]; Laptop Repair - HP, Lenovo, Dell, MacBook, Toshiba, Sony VAIO, Asus laptops repair and more]; Game System Repair - Xbox, Xbox 360, Wii, Wii U, PS3, PSP, 3DS, DS, Game Boy consoles repairs and more; MP3 Player Repair -  iPod Touch, iPod Nano, iPod Shuffle, iPod Classic, Zune HD repairs and more!

Major tools you’ll need to get started:
1: A conducive office in a good location
2. Well trained and professional cell phone repairers armed with modern cell phone diagnostic and repair tools, and assorted cell phone spare parts. They should be prepared to go an extra mile to fulfil the company’s mission statement (wait and get cell phone repairs)
3. Usual office tools like chairs, tables, computers, printers etc.
Smashed phonescreen

As an investor in this cell phone repair business, you’ll never run out of patronage as cell phones and other electronic gadgets are what most Nigerians use to connect to technology in this technological age.
Our electronics keep us connected, informed, and plugged in to technology. Unfortunately, they also get damaged easily. And fortunately for you, you’ll always be available to help them fix it no matter the degree of damage, for a fee of course.

Check www.cpr-stores.com for more details on how the US company mentioned above successfully operate this business.
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name




Wait And Get Phone Repair Shop

By Lordson Okpetu

Are you ready to set up a cell phone repair outfit that can say ‘Yes, we can fix that’ to that Nigerian whose iPhone has a cracked screen because it fell on the floor, or to that home based ‘mumpreneur’ whose brand new BlackBerry Z10 that she got as a gift from her husband on her last birthday got water-damaged when her toddler dropped it in a bowl of water, or to the young boy whose iPod suddenly stopped charging for no apparent reason at all, or to the lady that has to move around with multiple chargers because of low battery life?

Can you set up an outfit that can fix any problem on any phone in record time? Charging port, low battery, cracked screen, broken LCD, water damage, liquid damage, no audio or low audio, damaged microphone, dark screen or something else?

If you say yes to ALL the questions, then you could be on to something big, and I’ll show you in a moment.
Presently, most Nigerians are of the mindset that the best option available to them whenever their phone gets damaged is to purchase a new one. And you can’t really blame them. If you’ve ever tried repairing your damaged phone before, you will understand why.

For instance, how soon did you get your damaged cell phone back from the repairer the last time you tried repairing one? I guess not so soon.

If you were lucky to have gotten your phone back from the repairer in one piece, was the fault repaired without the repairer introducing another? I guess not.

Ok, so your damaged phone was brought back to life, did it function like it used to before the damage occurred? I guess not.

We could go on and on with the issues that made majority of Nigerians arrive at the conclusion that it is better to replace a damaged phone than try to repair it. The simple conclusion, however, is that Nigeria lacks professional cell phone repairers!

Yes, there may be a number of good repairers scattered around the country, but we lack a professional phone shop where anybody can bring ANY damaged phone to and go back home the same day with the phone working like a new one.

Yes, it’s a lot of work to set up a shop like that, but isn’t it Thomas Edison who said that most people miss out on opportunities because it comes dressed in over-alls and looks like work?

Setting up a wait and get cell phone repair shop across many localities in Nigeria is a goldmine waiting to be tapped. There is barely a household you will enter in Nigeria that you will not find one, two or more cell phones abandoned as a result of the owners’ preference to acquire a new one instead of fixing the damaged phone. Just think of the millions of naira you could make helping these people repair their phones in your one stop shop for all cell phones repairs! It’s simply mouth-watering.

For instance, there is a business in the US that prides itself as a one-stop shop for wait and get cell-phone repairs for all phones. The company grew and expanded very rapidly such that today this company is selling its franchise at $55,000 [about N8.5m] to other Americans to set up and operate the business as their own in their respective locality.

Guess what? Americans are buying this franchise, with testimonies to prove that buying the franchise is a good decision. Can you beat that? Cell phone repairs franchise!
Phone in water


What does that tell you? That should tell you that professional cell phone repairs has a ready market anywhere there are cell phone users. It should also tell you that if the business is successful to the point of being able to sell franchise in the US, it is importable and its success can be replicated anywhere in the world, Nigeria inclusive.

And who says this business stops there? You can decide to expand this business to include the repairs of all kinds of gadgets across a wide range of makes and models.

Cell Phone Repairs; Tablet Repair - iPad 2, iPad 3, iPad, Asus Transformer, Kindle, Nook, Nexus 7 tablets repairs and more]; Laptop Repair - HP, Lenovo, Dell, MacBook, Toshiba, Sony VAIO, Asus laptops repair and more]; Game System Repair - Xbox, Xbox 360, Wii, Wii U, PS3, PSP, 3DS, DS, Game Boy consoles repairs and more; MP3 Player Repair -  iPod Touch, iPod Nano, iPod Shuffle, iPod Classic, Zune HD repairs and more!

Major tools you’ll need to get started:
1: A conducive office in a good location
2. Well trained and professional cell phone repairers armed with modern cell phone diagnostic and repair tools, and assorted cell phone spare parts. They should be prepared to go an extra mile to fulfil the company’s mission statement (wait and get cell phone repairs)
3. Usual office tools like chairs, tables, computers, printers etc.
Smashed phonescreen

As an investor in this cell phone repair business, you’ll never run out of patronage as cell phones and other electronic gadgets are what most Nigerians use to connect to technology in this technological age.
Our electronics keep us connected, informed, and plugged in to technology. Unfortunately, they also get damaged easily. And fortunately for you, you’ll always be available to help them fix it no matter the degree of damage, for a fee of course.

Check www.cpr-stores.com for more details on how the US company mentioned above successfully operate this business.
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name






In trying to provide answer to this question, you’ve to put it at the back of your mind that there's no ‘one-day-fits-all’ answer. 

Some experts argue that Tuesday – Thursdays are best for mailing. They argue that you will get less response Friday - Monday. But this argument lacks logic.

The best time to send email to your list will depend on the specific list you're e-mailing to. And since the list is yours, it is left for you to find out what that time is. This method will help:

Split your list in two and send the exact same message out to each half of your list on different days. Then test and track over time to find out the best day of the week for your list.

Also, take a look at your site’s analytics to see what the busiest day and time is for your site in general to give you a starting point for your tests.
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name




What’s The Best Time Of The Week To Send Email To My List?


In trying to provide answer to this question, you’ve to put it at the back of your mind that there's no ‘one-day-fits-all’ answer. 

Some experts argue that Tuesday – Thursdays are best for mailing. They argue that you will get less response Friday - Monday. But this argument lacks logic.

The best time to send email to your list will depend on the specific list you're e-mailing to. And since the list is yours, it is left for you to find out what that time is. This method will help:

Split your list in two and send the exact same message out to each half of your list on different days. Then test and track over time to find out the best day of the week for your list.

Also, take a look at your site’s analytics to see what the busiest day and time is for your site in general to give you a starting point for your tests.
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name





That was a question a young Nigerian asked me sometime around late February, 2014 when Mark Zuckerberg's Facebook bought popular messaging mobile application, Whatsapp, for an amount believed to be in the region of $16B.

Do not be deceived, to develop a mobile application like WhatsApp requires skilful coding. If you don’t know how to write code, then you may need to employ a couple of them to come up with an app like Whatsapp.

However, recent advancement in mobile app development has made it possible to build some other types of money-making apps without having knowledge of coding. Listed below are some platforms you can visit online and build your apps without writing a line of code: Appery.io [www.appery.io], Mobile Roadie [ww.mobileroadie.com], TheAppBuilder [www.theappbuilder.com], AppMachine [www.appmachine.com], BiznessApps [www.biznessapps.com], AppMakr [www.appmakr.com] and several others.

*****The End*****

Over 5,000 internet marketers in Nigeria anxiously
look forward to every edition of DOTCOM Newsletter
published weekly by Lordson Okpetu 

...enter your details below and subscribe to find out why.

Email address
First name




How Can I Build A Popular App Like WhatsApp Without Coding Skills?

That was a question a young Nigerian asked me sometime around late February, 2014 when Mark Zuckerberg's Facebook bought popular messaging mobile application, Whatsapp, for an amount believed to be in the region of $16B.

Do not be deceived, to develop a mobile application like WhatsApp requires skilful coding. If you don’t know how to write code, then you may need to employ a couple of them to come up with an app like Whatsapp.

However, recent advancement in mobile app development has made it possible to build some other types of money-making apps without having knowledge of coding. Listed below are some platforms you can visit online and build your apps without writing a line of code: Appery.io [www.appery.io], Mobile Roadie [ww.mobileroadie.com], TheAppBuilder [www.theappbuilder.com], AppMachine [www.appmachine.com], BiznessApps [www.biznessapps.com], AppMakr [www.appmakr.com] and several others.

*****The End*****

Over 5,000 internet marketers in Nigeria anxiously
look forward to every edition of DOTCOM Newsletter
published weekly by Lordson Okpetu 

...enter your details below and subscribe to find out why.

Email address
First name





“You will need a private ship and a personal port to start exportation business with just 100k. Please tell that to the maroons (sic),” was a comment by one Sheik DrHenry that struck me while promoting our just concluded exportation business by Sunday Anjorin on facebook two weeks ago.

The promo headline of that seminar on facebook reads: ‘Exportation Business Demystified: Sunday Anjorin, an ordinary SuccessDigest-reader-turn-big-time-exporter, vows to reveal to anybody interested all it takes to start up a small profitable export business with whatever start-up capital they have ...even with as little as N100,000 start-up capital', and our friend, Sheik, thinks it’s impossible to start small scale exportation with this amount without owning a private ship.

Well, the exportation seminar by Sunday Anjorin took place last weekend at Success Attitude Development Center, Lagos with over 30 people from different parts of Nigeria in attendance, and none of them saw the need to trigger our legendary money-back-guarantee clause to register any form of disappointment.

What that tells me is that Sunday Anjorin has again (this is not the first time Anjorin is delivering this seminar on SADC’s platform) been able to show the seminar attendees how to start a small profitable exportation business with as low as N100,000 start-up capital, and yes thanks to Sheik, without owning a private ship and a personal port.
Now, here’s my lesson to Sheik, people like Sheik who think everything is impossible, and others that listen naysayers out there: Everything is theoretically impossible until it’s done.

I’ll explain my statement above further with some examples. Keeping an object as heavy as a plane suspended in the sky was, many years ago, considered impossible; so was dropping a man on the moon; having two people on opposite sides of the world communicate in real time; setting up a small profitable exportation business with as low as N100,000 start-up capital without owning a private ship and a personal port, and yes, Importing from US, Uk, China starting with as low as N30, 000 (I will come back to importation business shortly).

Maybe, if Sheik and other doubting ‘Thomases’ out there have an idea on how far we at SADC go to ensure only credible people facilitate seminars on our platforms, they wouldn’t ever doubt our headlines again. For the benefit of Sheik and new readers of Successdigest, I’ll share the summarised story of the facilitator of our exportation business, Sunday Anjorin, again, "My story started with borrowing N100 which I used to buy the copy of SuccessDigest that gave me the inspiration and resources to decide to set up my own export business. So, when I finally started the business, I didn't collect more than N10,000 from my wife to travel to where I sourced for the timber that I exported. I delivered the goods in Lagos and I got paid a few days later - less than five days later.

"This payment, which was my first ever paid business returns, was N250,000. Just imagine someone who has been used to struggling to earn a thousand naira before suddenly earned so high... It was very difficult for me to comprehend, but I thanked God," Anjorin recounts.

Today, Sunday Anjorin is the MD/CEO of Anjorin and Atanda Investment Ltd, a striving export company - fully into export of agricultural products which includes sesames seeds, cashew nut, timber and ginger, and some other chains of businesses, including importation of branded laptops, tablet computers and smart phones.

Enough said about Sunday Anjorin, exportation business and naysayers. Talking about importation business now, yes I promise to throw more light on importation business, another extraordinary SADC seminar facilitator, Kakue Gbenegbara, a successful importer trained and nurtured by SADC, is set to mentor other SuccessDigest readers on how to start a small profitable importation business starting with as low as N30, 000.

Come Saturday, February 22nd, 2014, Kakue will be live at SADC to teach how to earn between N50, 000 – N450, 000 monthly importing new/used items like laptops, cloths, shoes, cars, smart phone, ladies bags, computer/phone accessories, Brazilian hair, cameras, memory cards, jewelleries, flash drives and lots more from the US, UK, Hong Kong, Canada and China starting with as low as N30, 000.

If all you can raise as business start-up is up to N30, 000, and you’ve been told by naysayers that that amount is not enough to start any business, then by all means attend this seminar and try out small scale importation business.
Seminar fee is N5, 500 only! Free lunch will be provided!!

In conclusion, I want to leave you with the words of one of the greatest men that walked the surface of planet earth, Alexander the Great, he said and I quote, “There is nothing impossible to him who will try.”

I wish you the best!



“To the timid and hesitating everything is impossible because it seems so.” - Sir Walter Scott
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name




Be Careful What You Think Is Impossible

“You will need a private ship and a personal port to start exportation business with just 100k. Please tell that to the maroons (sic),” was a comment by one Sheik DrHenry that struck me while promoting our just concluded exportation business by Sunday Anjorin on facebook two weeks ago.

The promo headline of that seminar on facebook reads: ‘Exportation Business Demystified: Sunday Anjorin, an ordinary SuccessDigest-reader-turn-big-time-exporter, vows to reveal to anybody interested all it takes to start up a small profitable export business with whatever start-up capital they have ...even with as little as N100,000 start-up capital', and our friend, Sheik, thinks it’s impossible to start small scale exportation with this amount without owning a private ship.

Well, the exportation seminar by Sunday Anjorin took place last weekend at Success Attitude Development Center, Lagos with over 30 people from different parts of Nigeria in attendance, and none of them saw the need to trigger our legendary money-back-guarantee clause to register any form of disappointment.

What that tells me is that Sunday Anjorin has again (this is not the first time Anjorin is delivering this seminar on SADC’s platform) been able to show the seminar attendees how to start a small profitable exportation business with as low as N100,000 start-up capital, and yes thanks to Sheik, without owning a private ship and a personal port.
Now, here’s my lesson to Sheik, people like Sheik who think everything is impossible, and others that listen naysayers out there: Everything is theoretically impossible until it’s done.

I’ll explain my statement above further with some examples. Keeping an object as heavy as a plane suspended in the sky was, many years ago, considered impossible; so was dropping a man on the moon; having two people on opposite sides of the world communicate in real time; setting up a small profitable exportation business with as low as N100,000 start-up capital without owning a private ship and a personal port, and yes, Importing from US, Uk, China starting with as low as N30, 000 (I will come back to importation business shortly).

Maybe, if Sheik and other doubting ‘Thomases’ out there have an idea on how far we at SADC go to ensure only credible people facilitate seminars on our platforms, they wouldn’t ever doubt our headlines again. For the benefit of Sheik and new readers of Successdigest, I’ll share the summarised story of the facilitator of our exportation business, Sunday Anjorin, again, "My story started with borrowing N100 which I used to buy the copy of SuccessDigest that gave me the inspiration and resources to decide to set up my own export business. So, when I finally started the business, I didn't collect more than N10,000 from my wife to travel to where I sourced for the timber that I exported. I delivered the goods in Lagos and I got paid a few days later - less than five days later.

"This payment, which was my first ever paid business returns, was N250,000. Just imagine someone who has been used to struggling to earn a thousand naira before suddenly earned so high... It was very difficult for me to comprehend, but I thanked God," Anjorin recounts.

Today, Sunday Anjorin is the MD/CEO of Anjorin and Atanda Investment Ltd, a striving export company - fully into export of agricultural products which includes sesames seeds, cashew nut, timber and ginger, and some other chains of businesses, including importation of branded laptops, tablet computers and smart phones.

Enough said about Sunday Anjorin, exportation business and naysayers. Talking about importation business now, yes I promise to throw more light on importation business, another extraordinary SADC seminar facilitator, Kakue Gbenegbara, a successful importer trained and nurtured by SADC, is set to mentor other SuccessDigest readers on how to start a small profitable importation business starting with as low as N30, 000.

Come Saturday, February 22nd, 2014, Kakue will be live at SADC to teach how to earn between N50, 000 – N450, 000 monthly importing new/used items like laptops, cloths, shoes, cars, smart phone, ladies bags, computer/phone accessories, Brazilian hair, cameras, memory cards, jewelleries, flash drives and lots more from the US, UK, Hong Kong, Canada and China starting with as low as N30, 000.

If all you can raise as business start-up is up to N30, 000, and you’ve been told by naysayers that that amount is not enough to start any business, then by all means attend this seminar and try out small scale importation business.
Seminar fee is N5, 500 only! Free lunch will be provided!!

In conclusion, I want to leave you with the words of one of the greatest men that walked the surface of planet earth, Alexander the Great, he said and I quote, “There is nothing impossible to him who will try.”

I wish you the best!



“To the timid and hesitating everything is impossible because it seems so.” - Sir Walter Scott
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name





This is what you see when you visit Liberty Reserve now
Saturday, May 25th, 2013, was a very sad day for many Internet marketers in Nigeria and indeed other parts of the globe as news filtered in that payment gateway, Liberty Reserve, had been shut down after U.S. and Costa Rican authorities arrested founder Arthur Budovsky Belanchuk in Spain.

 Unless you’ve been living under the rocks these past few years, you should know that Liberty Reserve was an online payment system used for making and receiving payments for goods and services online.

 While you may have escaped incurring any loss in the recent Liberty Reserve shutdown - perhaps because your Internet business has not grown to the extent of having to make and receive payment outside the shores of Nigeria - some Nigerians who use Liberty Reserve to make and receive payments online were not so lucky as they have since been counting their losses running into several thousands of dollars as a result of the sudden shutdown.

 Yes, you may have escaped being part of this mammoth loss inflicted on Nigerian Internet marketers by LR shutdown, but you may not be that lucky by the time your Internet business grows to the stage of having to depend on certain online payment services to pay and receive money online from clients in different parts of the world, unless of course, you make efforts to guard against these repeated shutdowns of highly patronised digital currency exchangers, starting with reading this report.

 First it was egold, then e-bullion. INTGold, StormPay, Altergold, ePassporte followed in quick succession with all of them having their services shutdown in their prime, with users’ monies running into millions of dollars evaporating into thin air.

 The allegations against Liberty Reserve’s owner Arthur Budovsky Belanchuk, according to investigators, is that Budovsky’s businesses in Costa Rica, including Liberty Reserve, were used to launder money for child pornography websites and drug trafficking.

 According to Ifeanyi Uche, a Nigerian Forex trader and coach who used Liberty Reserve on a large scale, Liberty Reserve’s shutdown was not really surprising. He says, “Many scams and crimes have been perpetrated through Liberty Reserve over the past few years here in Nigeria. We have witnessed genuine businesses punished for a crime they knew nothing about. Some of these criminals would steal and launder the money through Liberty Reserve. Some have even used it as a means of cashing their kidnapping loot.
Ifeanyi Uche


“The EFCC has arrested in the past some innocent Nigerian entrepreneurs and punished them, and some have had their bank accounts frozen because one criminal was involved in a transaction or two with them using Liberty Reserve without them knowing it was laundered money. 

 “Bottom line, the US Federal Prosecutors alleged in their own words that “Liberty Reserve has become a financial hub of the cyber-crime world, facilitating a broad range of online criminal activity. Money laundering and facilitation of cyber criminal activities are some of the reasons Liberty Reserve was shut down”.

 But despite having a bad reputation of attracting users involved in cybercrime due to the ease with which it enabled customers to set up accounts (Using little more than a valid email address), genuine users of Liberty Reserve, usually in countries where PayPal is not available, still see LR as a reliable alternative to PayPal.

 This is especially true in Nigeria where a lot of genuine Internet marketers carry out genuine online transactions worth thousands of US dollars with their LR account, like funding or making withdrawals from their Forex trading accounts, making or receiving payments for digital/physical goods  sold, or bought, etc.

 Nigerian Netpreneurs Count Their Losses

 Dennis Isong (Author of How To Sell Anything On The Internet and CEO, TheExpertHost.com) shared with SuccessDigest how he narrowly escaped losing lots of money in the Liberty Reserve shutdown.

 According to him, his saving grace was that he didn’t keep money in his LR accounts. That notwithstanding, Dennis lost some money in his four different LR accounts with one of the accounts having over N70,000 worth of LR, being payments for some recently offered services.

 Is There A Possibility Of Getting Your Liberty Reserve Money Back?

 In one of leading online website (eHackingnews.com) posts, a reader, Jonathan Capistrano, who claimed to have contacted LR about the status of people’s funds was told that LR will not be closing down but just taking a break.

 He was told that LR will be back ‘new and better’ and that users’ funds will stay there, with no reduction or increase in value.

 Ifeanyi Uche says, “This is not the first time this kind of thing is happening. In 2007, eGold owned by Gold & Silver Reserve Inc, Australia, was shut down under similar circumstances and the CEO Dr. Douglas Jackson and other principal owners were arrested.

 “Did all that lost their funds and holdings in eGold get their money back? CAPITAL NO! The same will apply here because the company that owns Liberty Reserve as well as the owners have already been indicted to have engaged in criminal activities including money laundering.”

 So, based on these past experiences, Nigerian Liberty Reserve users would do better to kiss LR money goodbye and move on.

 How To Guard Against Losing Your Digital Money In The Future

 From past experience, every collapsed digital currency exchanger displays signs of distress a long time before it finally collapses. The problem is most people don’t see these signs, while others who see them don’t know the implications of these signs. Below are signs experts advice you to watch out for to determine whether a payment system is appropriate or inappropriate for you:

 1. Avoid any system that is not licensed by appropriate government agencies, it means it is not regulated. As a result, someone or few individuals can determine what happens to your money without you getting any help from anywhere. 

 2. Avoid any payment system that looks for every means available to avoid government regulated banking institutions. It means it doesn’t want anyone to know what is going on in its system which is dangerous, because such money can be used for illegal services, including funding of terrorism. 

 3. Avoid any system that does not allow chargeback! This simply means that money stolen from one account cannot be reversed, and that is an encouraging platform for fraudsters.

 4. If the system wants you to operate anonymously while asking you to put in your money in the system, stay away from it. The day trouble will come; it will be hard for you to prove that you are the owner of your money. 

 All along, Liberty Reserve exhibited all these signs, but many Nigerians, mostly out of ignorance, risked their hard-earned money by continuing to use the system.

 When in doubt of the authenticity of a payment system that you can’t avoid using, play safe to guard against losing your hard-earned money to such payment platforms by not keeping large sums of money in your accounts on such payment systems.

 This strategy worked perfectly for Ifeanyi Uche as he had just $11 in his account when Liberty Reserve was shut down, despite the huge volume of transactions he used to carry out using the platform. Considering the number of customers he services, you can imagine how much he would have lost but for this strategy.

 In his words, “I help people pay for digital products, goods and services online through PayPal, Payza and Liberty Reserve, but I do not leave much of my funds in the system.

 “My advice is simple; do not leave how much you cannot afford to lose in any online payment system, since whether the system stays on or not is beyond your control. Also, be sensitive enough to discern a system infiltrated by criminals and do your best to find a better alternative. 

 "Some of my friends who were big exchangers on Liberty Reserve left the platform long time ago as if they knew what was coming. Some left 2 years ago. So, you have to be sensitive and avoid problems you cannot handle. Do not store money you cannot afford to lose.“

 Safe Alternatives To Liberty Reserve Available To Nigerian Netpreneurs

 Business, they say, is for the lion-hearted. Therefore, the shutting down of Liberty Reserve should not mean the end of road for genuine netpreneurs. Real netpreneurs like Dennis Isong and the likes have already put the losses incurred in the LR shutdown behind them and have started exploring other payment alternatives.

 One which came highly recommended by Dennis Isong and other Nigerian Internet marketers is Payza (payza.com), formerly Alertpay.

 Ifeanyi Uche says that since PayPal still does not accept Nigerian residents, Payza is a better alternative.

 “The reason Payza is a better alternative is because they have mechanisms for checking money laundering activities. They have limits for deposits and withdrawals for each account type: individual, business, verified or non-verified. If you can afford the fees and you are doing large transactions you can transfer funds via bank wire, else you can make use of local exchangers ,” Ifeanyi says.

 Another recommended payment system is Bitcoin, though not popular in Nigeria yet. Egopay is another. There are several of them, but these are the few experts recommend for Nigerians to use as alternatives for now.

 But remember never to leave any amount you cannot afford to lose in any of these payment systems to guard against losing your hard-earned money to system shutdowns.

 Last but not the least is bank wire. Using bank wire is still the safest way to make payments to clients abroad, though not without its own share of problems. It is slower and comes with some really outrageous charges.

Conclusion
Online payment experts all over the world posit that Liberty Reserve’s demise is simply a logical outcome for any and all payment systems out there which are ‘short’ of getting money-transmitting licenses all over the world, and in US in particular.

 We’ve seen many of them ‘come and go’ and for LR it was only a matter of time.
The most important lesson one should draw from all these closures of the past is NEVER to keep excessive amounts of funds in any of such payment processing systems.
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name




How To Avoid Losing Your Money To Online Payment Services Shutdowns Like Liberty Reserve

This is what you see when you visit Liberty Reserve now
Saturday, May 25th, 2013, was a very sad day for many Internet marketers in Nigeria and indeed other parts of the globe as news filtered in that payment gateway, Liberty Reserve, had been shut down after U.S. and Costa Rican authorities arrested founder Arthur Budovsky Belanchuk in Spain.

 Unless you’ve been living under the rocks these past few years, you should know that Liberty Reserve was an online payment system used for making and receiving payments for goods and services online.

 While you may have escaped incurring any loss in the recent Liberty Reserve shutdown - perhaps because your Internet business has not grown to the extent of having to make and receive payment outside the shores of Nigeria - some Nigerians who use Liberty Reserve to make and receive payments online were not so lucky as they have since been counting their losses running into several thousands of dollars as a result of the sudden shutdown.

 Yes, you may have escaped being part of this mammoth loss inflicted on Nigerian Internet marketers by LR shutdown, but you may not be that lucky by the time your Internet business grows to the stage of having to depend on certain online payment services to pay and receive money online from clients in different parts of the world, unless of course, you make efforts to guard against these repeated shutdowns of highly patronised digital currency exchangers, starting with reading this report.

 First it was egold, then e-bullion. INTGold, StormPay, Altergold, ePassporte followed in quick succession with all of them having their services shutdown in their prime, with users’ monies running into millions of dollars evaporating into thin air.

 The allegations against Liberty Reserve’s owner Arthur Budovsky Belanchuk, according to investigators, is that Budovsky’s businesses in Costa Rica, including Liberty Reserve, were used to launder money for child pornography websites and drug trafficking.

 According to Ifeanyi Uche, a Nigerian Forex trader and coach who used Liberty Reserve on a large scale, Liberty Reserve’s shutdown was not really surprising. He says, “Many scams and crimes have been perpetrated through Liberty Reserve over the past few years here in Nigeria. We have witnessed genuine businesses punished for a crime they knew nothing about. Some of these criminals would steal and launder the money through Liberty Reserve. Some have even used it as a means of cashing their kidnapping loot.
Ifeanyi Uche


“The EFCC has arrested in the past some innocent Nigerian entrepreneurs and punished them, and some have had their bank accounts frozen because one criminal was involved in a transaction or two with them using Liberty Reserve without them knowing it was laundered money. 

 “Bottom line, the US Federal Prosecutors alleged in their own words that “Liberty Reserve has become a financial hub of the cyber-crime world, facilitating a broad range of online criminal activity. Money laundering and facilitation of cyber criminal activities are some of the reasons Liberty Reserve was shut down”.

 But despite having a bad reputation of attracting users involved in cybercrime due to the ease with which it enabled customers to set up accounts (Using little more than a valid email address), genuine users of Liberty Reserve, usually in countries where PayPal is not available, still see LR as a reliable alternative to PayPal.

 This is especially true in Nigeria where a lot of genuine Internet marketers carry out genuine online transactions worth thousands of US dollars with their LR account, like funding or making withdrawals from their Forex trading accounts, making or receiving payments for digital/physical goods  sold, or bought, etc.

 Nigerian Netpreneurs Count Their Losses

 Dennis Isong (Author of How To Sell Anything On The Internet and CEO, TheExpertHost.com) shared with SuccessDigest how he narrowly escaped losing lots of money in the Liberty Reserve shutdown.

 According to him, his saving grace was that he didn’t keep money in his LR accounts. That notwithstanding, Dennis lost some money in his four different LR accounts with one of the accounts having over N70,000 worth of LR, being payments for some recently offered services.

 Is There A Possibility Of Getting Your Liberty Reserve Money Back?

 In one of leading online website (eHackingnews.com) posts, a reader, Jonathan Capistrano, who claimed to have contacted LR about the status of people’s funds was told that LR will not be closing down but just taking a break.

 He was told that LR will be back ‘new and better’ and that users’ funds will stay there, with no reduction or increase in value.

 Ifeanyi Uche says, “This is not the first time this kind of thing is happening. In 2007, eGold owned by Gold & Silver Reserve Inc, Australia, was shut down under similar circumstances and the CEO Dr. Douglas Jackson and other principal owners were arrested.

 “Did all that lost their funds and holdings in eGold get their money back? CAPITAL NO! The same will apply here because the company that owns Liberty Reserve as well as the owners have already been indicted to have engaged in criminal activities including money laundering.”

 So, based on these past experiences, Nigerian Liberty Reserve users would do better to kiss LR money goodbye and move on.

 How To Guard Against Losing Your Digital Money In The Future

 From past experience, every collapsed digital currency exchanger displays signs of distress a long time before it finally collapses. The problem is most people don’t see these signs, while others who see them don’t know the implications of these signs. Below are signs experts advice you to watch out for to determine whether a payment system is appropriate or inappropriate for you:

 1. Avoid any system that is not licensed by appropriate government agencies, it means it is not regulated. As a result, someone or few individuals can determine what happens to your money without you getting any help from anywhere. 

 2. Avoid any payment system that looks for every means available to avoid government regulated banking institutions. It means it doesn’t want anyone to know what is going on in its system which is dangerous, because such money can be used for illegal services, including funding of terrorism. 

 3. Avoid any system that does not allow chargeback! This simply means that money stolen from one account cannot be reversed, and that is an encouraging platform for fraudsters.

 4. If the system wants you to operate anonymously while asking you to put in your money in the system, stay away from it. The day trouble will come; it will be hard for you to prove that you are the owner of your money. 

 All along, Liberty Reserve exhibited all these signs, but many Nigerians, mostly out of ignorance, risked their hard-earned money by continuing to use the system.

 When in doubt of the authenticity of a payment system that you can’t avoid using, play safe to guard against losing your hard-earned money to such payment platforms by not keeping large sums of money in your accounts on such payment systems.

 This strategy worked perfectly for Ifeanyi Uche as he had just $11 in his account when Liberty Reserve was shut down, despite the huge volume of transactions he used to carry out using the platform. Considering the number of customers he services, you can imagine how much he would have lost but for this strategy.

 In his words, “I help people pay for digital products, goods and services online through PayPal, Payza and Liberty Reserve, but I do not leave much of my funds in the system.

 “My advice is simple; do not leave how much you cannot afford to lose in any online payment system, since whether the system stays on or not is beyond your control. Also, be sensitive enough to discern a system infiltrated by criminals and do your best to find a better alternative. 

 "Some of my friends who were big exchangers on Liberty Reserve left the platform long time ago as if they knew what was coming. Some left 2 years ago. So, you have to be sensitive and avoid problems you cannot handle. Do not store money you cannot afford to lose.“

 Safe Alternatives To Liberty Reserve Available To Nigerian Netpreneurs

 Business, they say, is for the lion-hearted. Therefore, the shutting down of Liberty Reserve should not mean the end of road for genuine netpreneurs. Real netpreneurs like Dennis Isong and the likes have already put the losses incurred in the LR shutdown behind them and have started exploring other payment alternatives.

 One which came highly recommended by Dennis Isong and other Nigerian Internet marketers is Payza (payza.com), formerly Alertpay.

 Ifeanyi Uche says that since PayPal still does not accept Nigerian residents, Payza is a better alternative.

 “The reason Payza is a better alternative is because they have mechanisms for checking money laundering activities. They have limits for deposits and withdrawals for each account type: individual, business, verified or non-verified. If you can afford the fees and you are doing large transactions you can transfer funds via bank wire, else you can make use of local exchangers ,” Ifeanyi says.

 Another recommended payment system is Bitcoin, though not popular in Nigeria yet. Egopay is another. There are several of them, but these are the few experts recommend for Nigerians to use as alternatives for now.

 But remember never to leave any amount you cannot afford to lose in any of these payment systems to guard against losing your hard-earned money to system shutdowns.

 Last but not the least is bank wire. Using bank wire is still the safest way to make payments to clients abroad, though not without its own share of problems. It is slower and comes with some really outrageous charges.

Conclusion
Online payment experts all over the world posit that Liberty Reserve’s demise is simply a logical outcome for any and all payment systems out there which are ‘short’ of getting money-transmitting licenses all over the world, and in US in particular.

 We’ve seen many of them ‘come and go’ and for LR it was only a matter of time.
The most important lesson one should draw from all these closures of the past is NEVER to keep excessive amounts of funds in any of such payment processing systems.
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name





Becoming a published author has never been easier. Gone are the days of having to find a publisher, or if you were self-publishing having a garage full of unsold books. Amazon Kindle Publishing has changed all that making book publishing instant and FREE for everyone.

What is Kindle Publishing? Kindle Publishing is the ebook publishing platform from Amazon. Amazon sells hardware devices called Kindles which are an ebook reader. They also have mobile, tablet and PC applications. Publishing on Amazon Kindle therefore makes your book available on the Kindle device, iPad, iPhone, Android, Blackberry, Mac, and PC. This means there is a wide variety of ways to consume Kindle publications.

This has resulted in Amazon creating a massive marketplace for electronically published books. And the sales are massive, in the millions.

The speed to market is very rapid, you can publish a book and literally sell copies of it within hours.

A big attraction of Kindle publishing is that little or no marketing has to be done – Amazon's shop can do all the work for you – all you have to do is publish.

Publishing on Amazon Kindle publishing system is very fast and simple. You literally just upload your ebook and the cover image, some information about it, then press Publish and that's it. It's done. You’re now an author and soon Amazon’s gigantic marketplace will start generating royalty checks for you.

Now that you know what Kindle Publishing is, aren’t questions like Who can publish on Kindle, How can I make money from Kindle publishing, How do I receive my earnings from Kindle etc., running through your mind right now?
Kindle devices
They should be, and you will get answers to almost all the conceivable questions about Kindle Publishing today in this piece.
I compiled every likely question that newbies like you would want to get answers to on Kindle publishing and took them to two Kindle Publishing experts to answer, John Ojeagbase, and Chinedum Azuh. Below is what they have to share with you from their wealth of experience:

What are the benefits of publishing on Kindle publishing platform?

John Ojeagbase says that one of the benefits of publishing on Kindle is that as an independent author or Publisher, you can start making money publishing your material yourself without the need of any offline Publisher. He says that you can earn money selling your ebooks, reports, & other contents on Amazon Kindle store. “In fact, you can do it for others as their publisher.

“Another benefit is that, when you publish Kindle Books, you can make money without owning a website, traffic generation headaches, shopping cart/shipping complications and handlings, e-mail list, merchant account, and the best part is that it’s all passive,” says John.

Lending his voice to the benefits of publishing on Kindle, another expert on Kindle Publishing, Chinedum Azuh says publishing on Kindle has two major benefits viz establishing your authority online and taking advantage of Amazon’s power.

“You probably already know that proving your authority online is important if you want to achieve any kind of online success. What you may not know is that publishing Kindle eBooks offers you the ability to enhance your authority online in an incredible way. If you create a quality book that fits your target audience, you can start spreading your ideas and your name across the web,” says Chinedum.

Chinedum continues, “Amazon.com has millions of visitors and buyers. The site is powerful and their Kindle system is well known and often used. Publishing your own Kindle eBooks allows you to take advantage of the power Amazon has on the web. 

“You’ll also be able to benefit from the fact that millions of people already have the Kindle device, so writing eBooks for Kindle will allow you to put your book right at their fingertips. Many phones have Kindle Apps on them and Amazon even has a free reader that can be downloaded to computers to make it easy for PC users to access and read their eBooks as well.”

What level of internet knowledge do I need to be able to self-publish on Kindle?

Chinedum says you need basic knowledge of the internet. If you can browse the internet, check your email, chat on facebook etc. Then you have all it takes to start this business. He says you don’t need to be an internet guru to start. 

How and where do I start my Kindle publishing business from?“Anyone can publish a book through the Kindle Direct Publishing (KDP) system, (https://kdp.amazon.com/self-publishing/signin) which then distributes the e-book via Amazon.com’s online network,” replies Chinedum. 
The publishing interface on Kindle publishing







Can I make kindle publishing a full time income source/venture?Chinedum, who not only makes money as a published author on Kindle says anyone can make Kindle publishing a full time income as there are many ways to earn money on Kindle. 

Chinedum who earned over N800, 000 in 2012 helping other people publish their books on Kindle says you can earn money by publishing and selling your own books, by charging a one-time fee to publish for others, by publishing for others and sharing the proceeds, and by running one-on-one trainings for aspiring kindle publishers.

How much can I make from the sales of each book I publish on Kindle?Chinedum says the financial potentials are limitless. “As of early 2012, J.A. Konrath was making $150,000 every six weeks. John Locke was one of the first mega sellers on the Kindle platform. He Sold 1 Million Books in 5 Months. 
Amanda Hocking within six months on kindle platform she had sold 150,000 copies.

“The figures are in the millions. So you can make as much money as possible.”

John Ojeagbase on his own part says that the amount you make depends on the type of book or material you publish. He advised aspiring Kindle authors to write on searched keywords.

How do I know when my books are sold?John Ojeagbase says that you will know you have made sales through your KDP account. “You have to log-in and check the report which is usually updated periodically. Every sales made are recorded there,” says John.

Chinedum says that there are three types of reports available through your KDP account. He listed them as Month-to-Date Unit Sales, Prior Six Weeks' Royalties, and Prior Months' Royalties.

Month-to-Date Unit Sales report can be used to get a quick snapshot of your unit sales and transactions for the current month's sales.

Prior Six Weeks' Royalties report shows transactions and royalties you've earned over the six weeks prior to the current week.

Prior Months' Royalties reports show summaries of previous months' sales transactions, for the last 12 months. Reports are generated near the 15th day of each month and include sales that occurred within the prior month.


What kinds of books sell faster on Kindle? Chinedum says romance and young adult novels sell the most books. “Money making books are also on high demand. Here is my guiding rule for aspiring kindle publishers: Write books that will entertain a large audience or a book that will solve problem for so many people,” he says.

How can I use the internet to research/write the books?Chinedum: Use the internet to get information on the kind of books that sell the most. Draw inspiration from the titles and style but avoid content duplication.

Are there limitations on the type and number of books an author can write?Chinedum: You can write books on any genre but you have to understand the content guidelines. Kindle will not accept pornography or offensive depictions of graphic sexual acts.

Amazon takes violations of laws and proprietary rights very seriously. It is your responsibility to ensure that your content doesn't violate laws or copyright, trademark, privacy, publicity, or other rights. Just because content is freely available does not mean you are free to copy and sell it.

Are there pagination limitations?Chinedum: I’ve been looking in more detail about how the pagination matches up on Kindle ebooks across three different devices, a PC, an iPad and an android phone. Both the PC and iPad versions show both pages and locations, the android app just shows the locations.

When it comes to pages the PC and iPad versions have the same numbers of pages but the content on each page isn’t exactly identical. In the samples I tried it varied from a few lines difference, to several paragraphs or more. Given the variations in screen size then it probably isn’t surprising. But the variation means that to give an accurate reference you are not only going to have to specify that it is the Kindle version of the ebook, but also the device you are using to access it.

How do I write a bestselling book?Chinedum: Find out what people want to know and give that information to them. You can create an entire dynasty of books if you write for the purpose of providing information. The Internet is the quickest way to find out what people want to know.

What are the precautions to take as a publisher to safeguard my books?Chinedum: To protect your book, check the DRM (Digital Rights Management) box on your Kindle Direct Publishing Platform.

How do I get paid for my earnings from Kindle publishing?Chinedum says “Your KDP account preferences can be set to receive royalty payments electronically across all marketplaces in US dollars, British pounds or Euros.

“In order to be paid by Direct Deposit, your bank account will, however, need to be located in the US, United Kingdom or in Europe. Otherwise, you will receive a cheque from Amazon direct to the address you want. Visit your KDP Account Page to set Direct Deposit as your payment preference if you meet these requirements.”

John Ojeagbase corroborated Chinedum’s claims on Amazon payment. He says there are two ways to get paid by Amazon, either through cheque or electronic transfer.

Update: You can withdraw your Kindle earnings direct from an ATM machine in Nigeria with the eaid of Payoneer card.

What are the major challenges of publishing on Kindle?John says that the main challenge with Kindle Publishing has always been that of writing the book itself. “If you are a writer, writing the book may not be a challenge in itself. 

However, if you cannot write yourself, you can outsource that part and still make money selling the book in the Kindle store,” says John.

Chinedum listed the three challenges facing Kindle Publishing as Territorial Pricing, Payments and Customer service.

Talking about territorial pricing, Chinedum says that at the moment Kindle books authors can set different prices in each country, but only within certain restrictions. “If I opt for the 70% royalty rate in the US, which requires me to price between $2.99 and $9.99, I can’t price below the equivalent of $2.99 in any territory. That is a challenge,” says Chinedum.

He continues, “Though KDP has expanded electronic payments to lots more countries, which is a welcomed development, but there are still many authors in places like Nigeria, Australia etc. who can only be paid by cheque.

“As per customer service, there are many things I love about KDP, but the customer service isn’t one of them. Reps often seem to scan the email until they get to the first issue, enter a rather unhelpful response, and ignore the rest of the email. Subsequent reps don’t seem to review the previous messages on the thread, and repeat the same unhelpful response.

“By contrast, the Author Central customer service team is superb. The KDP guys could learn a lot from them.”

Other advise to people who want to succeed in Kindle publishing business

Chinedum: Get trained by an Expert - This will eliminate trial and error and shorten your learning curve. Focus on what you can do and get others to do the rest for you. For instance, if you are not an expert in cover design, do not stress yourself to do it. Write as many books as possible; the money is in the number.

Define your target audience. Without a target audience, an eBook is useless.

Ask yourself:

· Who is my target audience?

· What do they like? Feel?

· What will they learn?

· What am I offering them for their time?

· How can I make this eBook build a relationship with my readers? Is it a character they’ll fall in love with? A story? Are you motivating or inspiring them with ideas and examples? What is the main purpose?

Chinedum is of the opinion that providing sincere answers to these questions will help Kindle publishers define their target audience thereby making success in Kindle publishing inevitable.

-----------------------------

Chinedum Azuh is the CEO Of Learning Lab Nigeria Limited,

John Ojeagbase is the COO of Online Publishing Service
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name




·

Amazon Kindle Publishing: How To Self-publish Your Book FREE On Amazon Kindle, Get Worldwide Exposure FREE, And Earn Lots of Money From Your Published Book With Little Or No Promotional Effort Required

Becoming a published author has never been easier. Gone are the days of having to find a publisher, or if you were self-publishing having a garage full of unsold books. Amazon Kindle Publishing has changed all that making book publishing instant and FREE for everyone.

What is Kindle Publishing? Kindle Publishing is the ebook publishing platform from Amazon. Amazon sells hardware devices called Kindles which are an ebook reader. They also have mobile, tablet and PC applications. Publishing on Amazon Kindle therefore makes your book available on the Kindle device, iPad, iPhone, Android, Blackberry, Mac, and PC. This means there is a wide variety of ways to consume Kindle publications.

This has resulted in Amazon creating a massive marketplace for electronically published books. And the sales are massive, in the millions.

The speed to market is very rapid, you can publish a book and literally sell copies of it within hours.

A big attraction of Kindle publishing is that little or no marketing has to be done – Amazon's shop can do all the work for you – all you have to do is publish.

Publishing on Amazon Kindle publishing system is very fast and simple. You literally just upload your ebook and the cover image, some information about it, then press Publish and that's it. It's done. You’re now an author and soon Amazon’s gigantic marketplace will start generating royalty checks for you.

Now that you know what Kindle Publishing is, aren’t questions like Who can publish on Kindle, How can I make money from Kindle publishing, How do I receive my earnings from Kindle etc., running through your mind right now?
Kindle devices
They should be, and you will get answers to almost all the conceivable questions about Kindle Publishing today in this piece.
I compiled every likely question that newbies like you would want to get answers to on Kindle publishing and took them to two Kindle Publishing experts to answer, John Ojeagbase, and Chinedum Azuh. Below is what they have to share with you from their wealth of experience:

What are the benefits of publishing on Kindle publishing platform?

John Ojeagbase says that one of the benefits of publishing on Kindle is that as an independent author or Publisher, you can start making money publishing your material yourself without the need of any offline Publisher. He says that you can earn money selling your ebooks, reports, & other contents on Amazon Kindle store. “In fact, you can do it for others as their publisher.

“Another benefit is that, when you publish Kindle Books, you can make money without owning a website, traffic generation headaches, shopping cart/shipping complications and handlings, e-mail list, merchant account, and the best part is that it’s all passive,” says John.

Lending his voice to the benefits of publishing on Kindle, another expert on Kindle Publishing, Chinedum Azuh says publishing on Kindle has two major benefits viz establishing your authority online and taking advantage of Amazon’s power.

“You probably already know that proving your authority online is important if you want to achieve any kind of online success. What you may not know is that publishing Kindle eBooks offers you the ability to enhance your authority online in an incredible way. If you create a quality book that fits your target audience, you can start spreading your ideas and your name across the web,” says Chinedum.

Chinedum continues, “Amazon.com has millions of visitors and buyers. The site is powerful and their Kindle system is well known and often used. Publishing your own Kindle eBooks allows you to take advantage of the power Amazon has on the web. 

“You’ll also be able to benefit from the fact that millions of people already have the Kindle device, so writing eBooks for Kindle will allow you to put your book right at their fingertips. Many phones have Kindle Apps on them and Amazon even has a free reader that can be downloaded to computers to make it easy for PC users to access and read their eBooks as well.”

What level of internet knowledge do I need to be able to self-publish on Kindle?

Chinedum says you need basic knowledge of the internet. If you can browse the internet, check your email, chat on facebook etc. Then you have all it takes to start this business. He says you don’t need to be an internet guru to start. 

How and where do I start my Kindle publishing business from?“Anyone can publish a book through the Kindle Direct Publishing (KDP) system, (https://kdp.amazon.com/self-publishing/signin) which then distributes the e-book via Amazon.com’s online network,” replies Chinedum. 
The publishing interface on Kindle publishing







Can I make kindle publishing a full time income source/venture?Chinedum, who not only makes money as a published author on Kindle says anyone can make Kindle publishing a full time income as there are many ways to earn money on Kindle. 

Chinedum who earned over N800, 000 in 2012 helping other people publish their books on Kindle says you can earn money by publishing and selling your own books, by charging a one-time fee to publish for others, by publishing for others and sharing the proceeds, and by running one-on-one trainings for aspiring kindle publishers.

How much can I make from the sales of each book I publish on Kindle?Chinedum says the financial potentials are limitless. “As of early 2012, J.A. Konrath was making $150,000 every six weeks. John Locke was one of the first mega sellers on the Kindle platform. He Sold 1 Million Books in 5 Months. 
Amanda Hocking within six months on kindle platform she had sold 150,000 copies.

“The figures are in the millions. So you can make as much money as possible.”

John Ojeagbase on his own part says that the amount you make depends on the type of book or material you publish. He advised aspiring Kindle authors to write on searched keywords.

How do I know when my books are sold?John Ojeagbase says that you will know you have made sales through your KDP account. “You have to log-in and check the report which is usually updated periodically. Every sales made are recorded there,” says John.

Chinedum says that there are three types of reports available through your KDP account. He listed them as Month-to-Date Unit Sales, Prior Six Weeks' Royalties, and Prior Months' Royalties.

Month-to-Date Unit Sales report can be used to get a quick snapshot of your unit sales and transactions for the current month's sales.

Prior Six Weeks' Royalties report shows transactions and royalties you've earned over the six weeks prior to the current week.

Prior Months' Royalties reports show summaries of previous months' sales transactions, for the last 12 months. Reports are generated near the 15th day of each month and include sales that occurred within the prior month.


What kinds of books sell faster on Kindle? Chinedum says romance and young adult novels sell the most books. “Money making books are also on high demand. Here is my guiding rule for aspiring kindle publishers: Write books that will entertain a large audience or a book that will solve problem for so many people,” he says.

How can I use the internet to research/write the books?Chinedum: Use the internet to get information on the kind of books that sell the most. Draw inspiration from the titles and style but avoid content duplication.

Are there limitations on the type and number of books an author can write?Chinedum: You can write books on any genre but you have to understand the content guidelines. Kindle will not accept pornography or offensive depictions of graphic sexual acts.

Amazon takes violations of laws and proprietary rights very seriously. It is your responsibility to ensure that your content doesn't violate laws or copyright, trademark, privacy, publicity, or other rights. Just because content is freely available does not mean you are free to copy and sell it.

Are there pagination limitations?Chinedum: I’ve been looking in more detail about how the pagination matches up on Kindle ebooks across three different devices, a PC, an iPad and an android phone. Both the PC and iPad versions show both pages and locations, the android app just shows the locations.

When it comes to pages the PC and iPad versions have the same numbers of pages but the content on each page isn’t exactly identical. In the samples I tried it varied from a few lines difference, to several paragraphs or more. Given the variations in screen size then it probably isn’t surprising. But the variation means that to give an accurate reference you are not only going to have to specify that it is the Kindle version of the ebook, but also the device you are using to access it.

How do I write a bestselling book?Chinedum: Find out what people want to know and give that information to them. You can create an entire dynasty of books if you write for the purpose of providing information. The Internet is the quickest way to find out what people want to know.

What are the precautions to take as a publisher to safeguard my books?Chinedum: To protect your book, check the DRM (Digital Rights Management) box on your Kindle Direct Publishing Platform.

How do I get paid for my earnings from Kindle publishing?Chinedum says “Your KDP account preferences can be set to receive royalty payments electronically across all marketplaces in US dollars, British pounds or Euros.

“In order to be paid by Direct Deposit, your bank account will, however, need to be located in the US, United Kingdom or in Europe. Otherwise, you will receive a cheque from Amazon direct to the address you want. Visit your KDP Account Page to set Direct Deposit as your payment preference if you meet these requirements.”

John Ojeagbase corroborated Chinedum’s claims on Amazon payment. He says there are two ways to get paid by Amazon, either through cheque or electronic transfer.

Update: You can withdraw your Kindle earnings direct from an ATM machine in Nigeria with the eaid of Payoneer card.

What are the major challenges of publishing on Kindle?John says that the main challenge with Kindle Publishing has always been that of writing the book itself. “If you are a writer, writing the book may not be a challenge in itself. 

However, if you cannot write yourself, you can outsource that part and still make money selling the book in the Kindle store,” says John.

Chinedum listed the three challenges facing Kindle Publishing as Territorial Pricing, Payments and Customer service.

Talking about territorial pricing, Chinedum says that at the moment Kindle books authors can set different prices in each country, but only within certain restrictions. “If I opt for the 70% royalty rate in the US, which requires me to price between $2.99 and $9.99, I can’t price below the equivalent of $2.99 in any territory. That is a challenge,” says Chinedum.

He continues, “Though KDP has expanded electronic payments to lots more countries, which is a welcomed development, but there are still many authors in places like Nigeria, Australia etc. who can only be paid by cheque.

“As per customer service, there are many things I love about KDP, but the customer service isn’t one of them. Reps often seem to scan the email until they get to the first issue, enter a rather unhelpful response, and ignore the rest of the email. Subsequent reps don’t seem to review the previous messages on the thread, and repeat the same unhelpful response.

“By contrast, the Author Central customer service team is superb. The KDP guys could learn a lot from them.”

Other advise to people who want to succeed in Kindle publishing business

Chinedum: Get trained by an Expert - This will eliminate trial and error and shorten your learning curve. Focus on what you can do and get others to do the rest for you. For instance, if you are not an expert in cover design, do not stress yourself to do it. Write as many books as possible; the money is in the number.

Define your target audience. Without a target audience, an eBook is useless.

Ask yourself:

· Who is my target audience?

· What do they like? Feel?

· What will they learn?

· What am I offering them for their time?

· How can I make this eBook build a relationship with my readers? Is it a character they’ll fall in love with? A story? Are you motivating or inspiring them with ideas and examples? What is the main purpose?

Chinedum is of the opinion that providing sincere answers to these questions will help Kindle publishers define their target audience thereby making success in Kindle publishing inevitable.

-----------------------------

Chinedum Azuh is the CEO Of Learning Lab Nigeria Limited,

John Ojeagbase is the COO of Online Publishing Service
*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

Email address
First name







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