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What Are The Benefits Of Paypal's Acceptance To Nigerians?

-By Lordson Okpetu- 

It's no longer news that Nigerians are now part of the Paypal family. Yes Paypal now accepts Nigerians. Read more about that good news here ==>> Paypal Extends Its Services To Nigeria

What's not so good about the news is that unlike other Paypal accounts, the Nigerian Paypal account is limited to 'Send' only. This means you can't use it to receive payment on your site or from other online merchants you're working with.

This downside, however, should not remove any shine from the Paypal effect on Nigerians integration into the wider and more juicy internet community.

What do I mean by this? What I mean is that there are some things which are hitherto not possible for Nigerians online because we are not accepted by Paypal but are now possible now that Paypal accepts us to use its services. I'll give just two of my dozens of personal experiences.

There was this American program I joined early last year that involves using a particular search engine to pull targeted traffic to the program. I hit a brick-wall with that program when the search engine would not accept my GTB Mastercard which majority of other online merchants have been accepting.

But in less than few hours after Paypal launched in Nigeria, I opened and verified my Paypal account with that same GTB Mastercard, and through Paypal I've been able to use that same GTB Mastercard that was turned down to purchase the traffic I wanted from that same search engine that previously turned me down. I still can't believe how easy these things can be with Paypal.

There was also this WSO I missed out on Warrior forum just because the Warrior that created the offer wouldn't accept any other forms of payment but Paypal.

Now, the first edition of that WSO is sold out, but I'll definitely be among the first set of subscribers for the next edition. all thanks to Paypal.

Paypal's coming to Nigeria is a blessing to digital marketers. There is never a better time to be a digital marketer in Nigeria than now.

If you're experiencing any challenge verifying your Nigerian Paypal account, see my post addressing this issue on Facebook below.

Post by Lordson Okpetu.

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PayPal Finally Expands Its Services To Nigeria

-By Lordson Okpetu- 

A Reuters report has it that PayPal is entering 10 new countries this week, including Nigeria, providing online payment alternatives for consumers via mobile phones or PCs.

If you've been in Internet circle for any length of time, you should know that Paypal is world's No. 1 payment processor without whose services it's impossible to earn money from many premium money-making programs on the internet that others in advanced countries like US, Canada and other European countries are earning from.

You will recall that despite the services of local reliable payment processors, Nigerians have since been clamouring for Paypal's inclusion of Nigeria in it's areas of coverage for a very long time. And finally that prayer seem to have been answered.  Read the Reuters report below...


Rupert Keeley, the executive in charge of the EMEA region of PayPal, the payments unit of eBay Inc, said in an interview on Monday the expansion would bring the number of countries it serves to 203.

Starting on Tuesday, consumers in Nigeria, which has 60 million users and has Africa's largest population, along with nine other markets in sub-Saharan Africa, Eastern Europe and Latin America will be able to make payments through PayPal.

"PayPal has been going through a period of reinvention, refreshing many of its services to make them easier to use on mobile (phones), allowing us to expand into fast-developing markets," Keeley said.

Related Post: How To Avoid Losing Your Money To Online Payment Services Shutdown Like Liberty Reserve

Once the services go live, customers in the 10 countries with access to the Web and a bank card authorized for Internet transactions will be able to register for a PayPal account and make payments to millions of sites worldwide.

Initially, PayPal is only offering "send money" services for consumers to pay for goods and services at PayPal-enabled merchant sites while safeguarding their financial details. This is free to consumers and covered by fees it charges merchants.

"We think we can give our sellers selling into this market a great deal of reassurance," said Keeley, a former regional banking executive with Standard Chartered Plc and senior executive with payment card company Visa Inc.

PayPal does not yet cover peer-to-peer transactions, which allow consumers to send money to other consumers. It has not yet enabled local merchants in the new markets to receive payments, nor is it offering other forms of banking services, he said.

A 2013 survey of 200 UK ecommerce sites by Visa's CyberSource unit estimated that 1.26 percent of online orders are fraudulent and that 85 percent of merchants expected fraud to increase or remain static last year.

CyberSource also estimated that suspicion of fraudulent transactions result in 8.2 percent of online orders in Latin America being rejected by merchants, compared with 5.5 percent in Europe and 2.7 percent in the United States and Canada.

Such fraud can include ID theft, social engineering, phishing and automated harvesting of customer financial data via botnets, or networks of computers controlled by hackers.

A total of 80 million Internet users stand to gain access to PayPal global services this week, including those in five European markets - Belarus, Macedonia, Moldova, Monaco and Montenegro, four in the African nations of Nigeria, Cameroon, Ivory Coast, and Zimbabwe, as well as Paraguay. Internet usage figures are based on research by Euromonitor International.

PayPal counts 148 million active accounts worldwide.

You may also like: DOTCOM Newsletter Launched!

Last week, MasterCard Inc, the world's second-largest debit and credit card company, and a PayPal rival in payment processing, said it was working with the Nigerian government on a pilot to overlay payment technology on a new national identity card.
PayPal has operated in 190 markets since 2007 and added three countries - Egypt, Georgia and Serbia last year. Roughly a quarter of the $52 billion in payment volumes PayPal reported in the first quarter of 2014 were for cross-border transactions. PayPal reported $1.8 billion in revenue during the period.


Conclusion: As for me and my faithfuls, yes, we'll open Nigerian verified Paypal accounts, and yes, we'll stick to using the reliable payment processor that will allow us to send and receive online payment with ease until Paypal deems it fit to offers it's full range of services to Nigeria. Please, don't ask me why.

You have been warned!

*****The End*****

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How To Decide Which Content To Sell And What To Give Away For Free

-By Chris Garreth-

Introduction: The post you're about to read below was originally posted on I had to reproduce it here for the benefit of upcoming Netpreneurs who ask me every now and then how to decide which content to sell and which to give away free. 

Selling information is good business. It's what made Akin Alabi (NairaBet) and other Nigeria infomarketers 'stinkingly' rich. 

In informarketing circles, you sometimes have to give free information sometimes. But where is the line drawn between freely available content and content that is locked behind a pay-wall of some kind? This wonderful piece by Chris Garreth will help you know exactly where to draw this line. Read it to the last line!

You are all well aware by now that content is vitally important to your business.
But how do you decide which content should be freely available and which content you ought to charge for?

Is it possible to give away too much? People struggle with this question all the time.

On the one hand giving away information clearly works. After all, Copyblogger is based on that premise.

That said, we know that selling information is good business. So where is the line drawn between freely available content and content that is locked behind a paywall of some kind?

Of course the answers will differ between different industries, topics, businesses, and writers. But hopefully I can help you arrive at an approach that works for you.

First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business. With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience
We want more people — specifically our most sought-after prospects — to be aware of us. Of those, we want as many as possible to keep coming back, and to opt-in to our email.

If all of your content is behind a barrier, then this goal is going to be more difficult to achieve because you will have fewer opportunities for visibility.

At the other extreme, the more content you have out there in the open, the more opportunities to reach your prospect exist.

- Free content can encourage sharing your ideas
In addition to attracting people who might become loyal members of your audience, you also want those people to bring friends. If your content is locked away, then they can say nice things about you, but their ability to share your content is limited. Therefore, your exposure is limited.

- Free content can connect you with peers
It’s not just prospects that you want to connect to. With your ideas, experience, and knowledge out on the web for anyone to consume, you are going to attract industry, networking, and partner contacts.

- Free content can inform the audience of your value
What is the problem that you solve? What can you help them achieve? It’s going to be tough to get people to pay money before they know what you can do for them!

People often put their problems into search engines looking for answers. You want to make sure your solutions can be found when they go searching.

- Free content can position you against competitors
Your free content will not just educate, it will also show your uniqueness. It will inform people why they should connect with you versus other people, and why your approach or solutions have the advantage.

- Free content can answer objections
Once a prospect has started to get to know your value, then they will have more questions … of the “yes, but” variety.

It’s best to answer these objections and put your prospect’s mind at ease before those objections become reasons to not do business with you.

Answering objections also demonstrates your empathy — and the service provider who best shows they understand a prospect’s problem tends to be the one who gets the business.

- Free content can show proof and results
A great way to answer objections, and to establish yourself as the go-to person, is to prove your value through existing results and case studies.

- Free content can provide more reasons “why”
Sometimes your prospects will not warm up to your solutions right away. They need to know what you are talking about and why it is important to them.

Providing “serving suggestions” and “use cases” allows your prospect to understand how what you do fits into their life or business, and to imagine getting those benefits.

Tutorials and demonstrations can also help existing customers get more out of what they paid for.

- Free content can give a “free taste” that builds desire for the full meal
When your business makes money by selling advice or information, it is a good idea for your prospects to get some early results.

This allows them to build trust with you that your more in-depth or advanced information will also deliver on your promises. The quicker and easier they gets these results, the more “bought in” they will be.

- Free content can tell your story to show people who you are as a person
In many industries, who you work with can be as important as what they do for you, especially if they will be working with you closely for a while.

In general, we prefer to work with people we actually can stand being around. That means establishing your personality in addition to your credentials.

Use personal anecdotes and let your voice come through your free content.

- Free content can reward prospects for their attention
Sonia calls the concept “Cookie Content.” This idea is crucial. You want your readers to look forward to your articles, videos, podcasts and seminars. That means the time they spend with you should be time well spent.

They should be informed and entertained. Your prospect needs to perceive that there is more good stuff to come, so that they will want to deepen their relationship with you. A good habit to get into is to always provide actionable takeaways and ideas the audience can use.

Hopefully that will give you plenty of ideas. But …

Here’s when you should hoard information
If you are giving away so much value in the free content, what are people going to be willing to pay for? It’s my instinct to give a lot, but there is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:
1. People really want the information because it has significant value
If the information could …
  • Provide a massive transformation in their life or business
  • Make them a great deal of money
  • Save them lots of time
  • Make them more popular
… then they will be much more willing to invest in your solution.
2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few. But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.

People still innovate. People find new approaches. Every day, new technologies are developed. Brand new systems are tested and released.

Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Of course as soon as you start sharing this information, someone you have shared it with will inevitably start sharing it too. As more and more people fight against the noise in their marketplace, you will see more and more valuable information being shared for free.

Why people buy content
With all the free content out there, you would be forgiven for believing that’s all anyone really needs. But, actually, paid content has never been more in demand … from books to coaching to training courses.
Part of the reason people will pay is because of trust.

It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”
In addition …

People will pay for in-depth, step-by-step guidance
In general, your free content is going to be a collection of granular, randomly organized pieces of the puzzle.
People will happily pay to be given the whole thing wrapped up in convenient packaging — even if the information was previously available for free.

People will pay for access and tailored advice
I was shocked when this first happened to me, but I have since found this is true in many niches.
When I started out, I was giving away articles that helped developers solve programming problems. People started approaching me asking me to train and coach them, even though I thought there was little I could add to the knowledge I had already put out there free to consume.

The same thing happened with the Problogger book.

It doesn’t matter how complete you think you have made your education, it only serves as better proof that you are the person that can best help.

People will pay for exclusivity
Of course people will always want the secrets or to be “an insider” … especially if these secrets will give them an unfair advantage over competitors.

People will pay for higher quality and better technology
The quality of your information is paramount, but people will be willing to pay more for higher quality production value, more comfort, and the latest technology. How much of a difference this makes can be difficult to predict.

Free content shouldn’t be too complete
Don’t be tempted to answer every question, or to answer questions too completely.
Partly this is because you may be overwhelming your audience rather than helping them. And partly because, as mentioned above, someone who has not paid will have less trust and patience for you to get to the point.

Free content shouldn’t give too much of the “how”
Free information should focus more on the “what” and the “why,” rather than go deep into the “how.”
It’s good to give some ideas and tactics, but you need to work up to introducing your full strategies and systems on the paid side.

Consider giving away step 1, or even steps 1, 2, and 3, while keeping the remaining steps back for paying customers only.

Free content shouldn’t provide free access
Don’t make the mistake I did of being too available, too much.
Your time and energy is limited. Don’t give away access to you, and certainly limit how much support you provide for your free stuff.

Hold the customer’s hand through the entire process if you like, but free readers should not expect white glove treatment.

Free content shouldn’t involve a high barrier to entry
People are willing to jump through hoops after they have discovered there is value on the other side. This means the first free content a prospect discovers should have zero barriers to consumption.

Free content shouldn’t cover advanced topics with many prerequisites
If you need a degree and a spy decoder ring to understand your free content, then people will not put in the effort. They might even think bad things about you.

Your job is to help, not confuse people or impress them with your massive intellect.

Bottom Line
People worry about this issue of which content to sell and what to give away for free. And yes, there is a lot of subjective judgment to it. But the good news is that I have yet to find someone who has given away too much.

I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.

As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.

So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.

It works.

*****The End*****

Over 5,000 internet marketers in Nigeria anxiously look forward to every edition of DOTCOM Newsletter published weekly by Lordson Okpetu...enter your details and subscribe below to find out why:

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How To Rank High For Low Competition Keywords

How to target and rank high for low competition keywords. Don’t try to optimize your website with keywords that have too much competition. As an example. If you did a google search for the keyword “SEO” it returns a result of 716,000,000 pages!

You don’t need be a marketing genius to realize that there is a lot of competition for this keyword and that it is going to be extremely hard to rank for this term. So instead concentrate your efforts on keywords that are much more attainable and easier to rank for.

By now you understand the importance of doing proper keyword research. So you probably want to know how you do this. Well it is important to point out that, people have different methods and tools for achieving this research. In the first instance I believe that your primary goal is to find and optimize your website for ‘Low competition keywords’. ‘Low competition Keywords’ are those keywords that have a good monthly search volume but relatively low competition. I classify good monthly search volume as anything over 1,000 searches per month and preferably 3,000 searches. By low competition I mean that the sites occupying that first 10 places in Google can be beaten. Good monthly search volume + Low competition = SEO success.

High monthly search volume + High competition = SEO failure. Now is it easy to find these ‘low competition keywords’? The answer is no! The internet is extremely competitive, when other seo firms find these ‘low competition keywords’ they take advantage of them for clients. However that is not too say that there aren’t still a lot of excellent ‘golden keywords’ still to be found.

Start with understanding, that the goal of proper seo keyword research is uncover keywords that have a good monthly search volume and relatively low competition. When I am conducting keyword research I look at it as a process or in stages. First,I decide upon a niche or business category that I might want to get into, this could be something like ‘NY commercial Insurance’ or ‘home renovation’.

Second, I use keyword research tools to ascertain the interest in the niche or category and look at keywords and search volumes. Then I look at the bigger picture, i.e.: how competitive is the niche overall for certain keywords? Finally I look at the top 10 websites and ascertain what my chances of out ranking them. After all ultimately your goal is to be no.1 on Google, or at least on 1st page. So in reality the only real competition are the 10 websites that occupy the position on the first page. Ok lets look at each stage in more detail. Start Ranking Better Now

Stage 1 – Deciding What keyword Category To Get Into: Really this is a decision that you have to make on your own. You might be really passionate about a particular business sector or subject. You’d be really surprised at what interests other people share as well. One tip is to check out Google Trends. You can see what is popular at the moment and you can also see a chart of topics popularity. Initially it doesn’t what matter what niche or category you choose because you’ll soon find out whether there is any market for it.

Stage 2 – Determining if there is a market for the category: Once you have decided on the business category that you want to get into you need to ascertain whether there is a market for it. Now, there are many different ways to do this but the easiest way is to use the Google Keyword Planner Tool or the free wordtracker keyword tool. Use the tool to analyze monthly search volumes. As mentioned if the monthly search volume is over 1,000 then it might be something that you want to get into. You want to get a list of keywords related to your business ready for stage 3.

Stage 3 – Looking at the ‘bigger picture’ for certain keywords: Once you have your list of keywords, you now need to have a look at the bigger picture. This will help you get an idea of the chances for ranking. This does take quite a lot of time and effort but believe me it is well worth it. *Note this information I am about to give you is the real juice of seo keyword research. I am assuming that from stage 2 you have a list of keywords that get over 1,000 monthly searches. Take the keyword and type it into Google and do the following:

Step 1 – General Search - Type the keyword into Google and make a note of the results. There are no hard and fast rules, use your own judgment. If the search results return over 100,000,000 pages then the chances are that the keyword is quite competitive. Conversely if the results are less than 1,000,000 then it is possible that the competition is not so bad. Use a general search to get a feel for the size of the competition.

Step 2 – Perform “inanchor” search ** very important** The next step is to perform the following search into Google. inanchor:”keyword” The inanchor search command shows us how many websites have the keyword as anchor text pointing back to their website. We may assume if they have the exact anchor text pointing back to their website that they have done some sort of linking building campaign for that keyword. Therefore it is logical to assume that they are the competition. Generally a result of under 1,000 is good and definitely under 100,000 search results.

Step 3 – Perform “intitle” search The next step is to perform the following search into Google: intitle: “keyword” This result will reveal how many websites have the keyword in the title tag. It is generally accepted by most seo professionals that the title tag is extremely important for seo, as it is one of the first things that the search engines look for. This command can help give us an approx figure of the number of website competing for this keyword. Granted some websites may have put these keywords in their title tag by accident but the majority have put it there for a reason; i.e., they want to rank for a particular keyword. No hard and fast rules about the numbers, obviously the lower the better.

Step 4 – Perform “intitle” and “inanchor” search: Now you want to perform both the inanchor and intitle search term. Input the following into Google intitle:”keyword” inanchor:”keyword” This will give you an approximate result of serious SEO competition. Smart SEO marketers will have the keyword in the title tag and will be building backlinks using the keyword as the anchor text. Therefore I think this helps to give us a fairly good idea of the competition. Remember the lower the search results from this command the better. Results of less than 1,000 may indicate to us that we can beat them with a relatively small amount of back link building. The higher the number the more competition.

Stage 4 – Analyzing the top 10 websites for your keyword: That concludes stage 3. Hopefully by now you have chosen a keyword that has a good monthly search volume and relatively low link building competition. However we can’t stop there. You now must analyze the top 10 websites on page 1 of Google. So far we have only compared the number of competitors, not at the strength of the competitors. It is my opinion that you only need to try and beat the first 10 websites. After all, your goal is to rank number 1 or at least get on the 1st page for the keyword. So we now need to analyse the strength of these top 10 competitors.

Step 1 – Type keyword into Google: The first step is simple, type your keyword into Google and make a note of the top 10 results.

Step 2 – Take each site and have a look at its backlinks - The second stage is to have a look at the backlinks that each site in the top 10 results shows. Now as I have mentioned before I believe that it is impossible to get an exact result on the number of backlinks that a site has pointing to it, however we can still get an idea. Try going to Moz Open Site Explorer or One Utility. Enter the domain name and have a look at the number of backlinks the site has pointing to it. The more backlinks means the more backlink building competition for you.

Step 3 – Have a look at the age of the domains - Most seo pro’s believe that older sites are more trusted by Google. Do a quick search to ascertain the age of the domain.

Step 4 – Have a look at the onpage optimization of each site - For each site go to the homepage and then right click “view source.” This will allow you to see the source code. Check to see if you can find the following: A. Keyword at the beginning of title tag. B. Keyword in the keyword tag C. Keyword in the description tag D. Keyword in the h1 tags. E. Keyword sprinkled throughout the page. An absence of these might indicate that the site isn’t properly seo optimized and could mean that you could take advantage of this. It is my opinion that it is ‘offpage’ factors, i.e., the number of backlinks that a site has pointing to it that is the most crucial!

Step 5 – Analyze if any sites have your keyword in the url - The search engines put some weight on keyword rich domain names. If one of the sites in the top 10 results has the exact keyword you want to rank for as the domain name then it may be harder for you to beat it.

Step 6 – Check the Page Rank of the domains - Page rank is a way of Google showing us how important it thinks a web page is. You want to have a look at the page rank of the top 10 websites. Now it is quite possible to outrank a site with a higher page rank than yourself, however it is useful to help build an overall picture of the domains strength.

Step 7 – Check for prominence of Web 2.0 properties - A SERP (search engine results page) that has a lot of web 2.0 properties (e.g.Squidoo,Flixya,Hub pages) may indicate to us that we are going to be able to rank well. Unless the web 2.0 properties have been heavily backlinked, then with our own back linking tactics we have a definite chance of beating them.

Perform all 7 of these steps and you should be able to get a good feel of your likelihood of getting your site on 1st page of the top 10 websites. This is a lot of information to take in, especially if you are just starting out in SEO. Hopefully by now you can see the importance of it. So before you do any search engine optimization make sure that you perform proper keyword research.

This excellent article was adapted from Vabulous.

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